A Taxonomy of Social Cues for Conversational Agents

When using the taxonomy, please cite as Feine, J., Gnewuch U., Morana S. and Maedche A. (2019): “A Taxonomy of Social Cues for Conversational Agents” International Journal of Human-Computer Studies. To read the paper, please click here.

Social cue: Tips and advice
Communication system: Verbal
Cue category: Content
Cue Description
The CA provides help on a specific task that the user needs to solve.
Cue example
CA: “I will help guide you through the screening process”, “I guess the answer is B”.
Cue impact
Users follow social rules of reciprocity and behave in more helpful ways to a computer that had helped them on a previous task. They perceive agent as more valuable (Fogg 2003), more attractive (Derrick Ligon 2014), the user works longer, performed higher quality work, and felt happier (Fogg, Nass 1997). It also impacts the attention, confidence and satisfaction of the user (Guo et al. 2016).